This week I have been asked to write about why logos are important. The reason that logos are important is actually surprisingly simple. People remember the logo, it is the visual representation of the brand or the company. When people think of Coke, they think of the bottle and of the script. When people think of Apple, they think of the apple with a bite taken out of it (or Steve Jobs, may he rest in piece). Logos are amazingly important for a company because that is their advertising. The Duquesne “D” is everywhere and the ring has become a type of logo for the school, that is the way of advertising. When one thinks of a company, logos come to mind, and that is why people who dedicate their lives to making logos become very rich people.
If I were to take Apple, just because I miss Steve Jobs, and look at how they have evolved their logo over the years, I could see that they have kept it pretty simple and consistent. There have been minor changes to it, but overall it seems to be working for them. I actually cannot look at an apple without thinking about my iPod, but I’m a freak. The logo was originally Issac Newton standing under an apple tree (I bet that that is not common knowledge) and then moved to the logo we know now, but it was a rainbow instead of being silver. From there it moved to the silver/black logo that everybody recognizes. The logo for Apple has not changed too much since 1976, and that is why they have been successful. Since the logo has not changed, the general public recognizes it easier and will be more trustworthy in that brand.
Sources for more info on logo design/redesign: